HEATHER VAN HAAFTEN
A multi talented conceptual thinker, manager and proven leader, award winning creative
Heather van Haaften understands design and branding from inception to completion. Her
work appears in everything from film and television to print, web, corporate branding and
music packaging. Ambitious, passionate and dedicated, Heather has the established
expertise to drive and direct creative teams that deliver award winning results.
LUNCHBOX
Creative Director Los Angeles, CA 2011 – 2012 A shopper marketing agency, turning shoppers into buyers by creating custom content to drive sales through retail partners. Solutions: online, mobile devices, in-store retail TV networks and POP display.
- Driving creative vision and directing a team of 15 art directors, designers and copywriters
- Develop digital platforms for: Unilever, Disney, Neutrogena, Johnson & Johnson
- Understands user-centered design and development processes, with an emphasis on extending brands across a broad range of customer segments
- Spearhead creative for new business : Nickelodeon, Mattel, Nestle and Dove
- Spiked user engagement through original content: interactive tools, brand games and videos
TRIAD DIGITAL MEDIA
VP, Creative Director Tampa, FL 2007 – 2010 Headquartered in Tampa, Florida, Triad Digital Media (www.triaddigital.com) is an award-winning retail online media company specializing in helping large eCommerce websites create and execute online media programs and deliver exceptional media value for the brands who advertise. Our clients include Walmart, CVS, Sam's Club, Dell, CVS, BestBuy and Shutterfly.
- Serves as the principle creative lead and manages a team of 40 art directors, designers and copywriters on all major accounts
- Significant interactive brand-building experience including concept development
- Understands user-centered design and development processes, with an emphasis on extending brands across a broad range of customer segments
- Directing all phases of creative work from concept development through production, for inspiring and motivating creative teams, and accountable for developing and directing creative work of the highest caliber
- Recognized expertise developing strategic creative solutions for Fortune 500 clients
- Strong people management and coaching skills to provide clear creative direction and to motivate and inspire creative teams
- Expert knowledge of all steps required in the creative development process, including providing clear creative direction, giving timely and helpful coaching to improve creative and producing work cost effectively and on schedule
WALKER BRAND COMMUNICATIONS
Associate Creative Director Tampa, FL 2006 – 2007
- An advertising/communications firm providing services which include: marketing, print, broadcast & online advertising, brand consulting, identity and public relations
- Responsible for the agency's creative branding product, interfacing between the client, the President, Account Service and the Creative Department
- Excelled in the front-end development of strategy-driven creative
HOME SHOPPING NETWORK — a 24/7 shopping retailer and 4th largest US Cable network
Director On Air Design and Promotion St. Petersburg, FL 2004 – 2006
- Provided strategic oversight, creative execution & final approval of all on air design & promotion activity including brand initiatives, cable networks (HSN) & affiliate & partnership marketing efforts
- Developed promotional campaigns and innovative channel packaging for TV and web including brand, tune-in, direct sell and graphic elements, on air graphics and logos for such clients as Wolfgang Puck, Gateway, Sprint
- Spearheaded the creative process from start to finish plus provide direction to external vendors
- Managed monthly projects including department priorities and schedules, partner/client creative reviews, interdepartmental creative synergies and approvals while working within a $350,000 annual budget
- Motivated and managed a team of 12 staff members including writers, producers, designers
- Team awarded “Marketing Superstars” at Promax 2005
Director On Air Design St. Petersburg, FL 2003 – 2004
- Successfully re-branded HSN’s 2003 on air re-design which resulted in my promotion to Director of TV Creative, responsible for all on air promotion and design teams
- Responsible for recruiting and developing a staff of designers
HVH CREATIVE DESIGN
Principle Berlin, Germany Los Angeles, CA 2000 – 2003
- Full design and branding service for such clients as Klasky-Chupo/Style Network’s re-design, That 70’s Show syndication promo, Via World Wide/RTL TV re-design, Deutsche Welle TV network re-design and main titles for Germany‘s top 10 rated TV Movies
ONYX MUSIC NETWORK
Design Director On/Off Air Cologne, Germany 1998 – 2000
- Created ONYX network’s re-design in record time and under budget with a staff of 2 designers. Directed off air ad campaigns/print collateral and tracked on/off air continuity
SIX-O-ONE VIDEO
Design Director Cologne, Germany 1997 – 1998
- Created main titles, show packages and network identities for German tv networks: RTL, Sat.1, Pro7, WDR
RTL TELEVISION — Germany‘s market leader and Europe‘s largest network
Design Director On Air promotion Cologne Germany 1996 – 1997
- Conceptualized and delivered graphic solutions for 11,000 on air promos a year
- Introduced RTL’s First Season campaign and oversaw on/off air continuity
- Won 250,000 DM account for RTL’s “News” image movie trailer
- Managed staff of 4 designers plus reviewed and selected freelancers
JACOBS & GERBER Ad Agency
Designer : Art Director Los Angeles, CA 1994 – 1996
- Created on air promotion for CBS Television and trade ads for Paramount Television shows
CAPITOL RECORDS
Designer : Art DirectorLos Angeles, CA 1989 – 1993
- Produced award winning projects for MC Hammer, Television, Mazzy Star, Judy Garland, School of Fish, Blind Melon, MTV “Vote Loud” campaign
OTIS PARSONS SCHOOL of DESIGN
BFA majoring in Communication Design Los Angeles, CA 1984 – 1988
HOBBIES
Fine art letterpress, yoga, German language
AIGA | Tampa Bay | Vice President